The Seven Steps to a Striking and Successful Presentation

When making a sales presentation, you need to remember this is how a prospect determines if they will buy from your company or not. A good sales presentation requires pizazz and needs to be compelling enough to motivate the investor into a well informed decision. If you follow these seven guidelines you should have no problem giving your sales presentation that extra edge.

First, have a relevant point to your presentation. Most presentations fail from lack of structure or approach. The presentation cannot be cookie-cutter and the same from client to client. People are different and so in theory so should your presentation. It should appeal to everyone.

Second, create a rapport between yourself and your prospect. Explain why you should be the one they should be dealing with for whatever product or service you are offering. Bring the item with you to your presentation as an example of the service in question. Allow your target prospect to hold and feel the item or see the service in action. Instead of telling them about it, let them feel it or experience it firsthand. This promotes your prospect to ask questions and even develop a feel for what you are offering.

The third piece of advice is get to the point fast. Time is money and people do not enjoy feeling as if their time is being wasted. This is on you to be prepared, know your key points and learn how to make them quickly. Do not be afraid to practice on friends or in front of a mirror. It all hinges on your ability to communicate and articulate your sale to your prospect.

Fourth on the list of guidelines is to be animated! Be lively, show your prospective buyers that you have energy and you care. Change up your hand movements and vary your voice inflection some. Being monotone and stationary is a recipe to have your buyers loses their interest in you and what you have to say.

This fifth point goes without saying – use showmanship. Remember to grab your prospective buyer’s attention. You’re trying to make a sale, so sell your buyer. Showman ship can go a long way and demonstrate character and faith in what it is you are trying to sell. Buyers like this. Tell them why they want to buy from you; business is one tenth knowledge, two tenths money and seven tenths of showmanship.

Using a physical demonstration is the sixth point to always remember. Use flipcharts and white boards. Use projectors and slideshows. Graphs and pie charts can easily demonstrate figures and gauge what will happen over time with your product or service.

And finally, number seven, believe in yourself. You have to walk into that presentation with your head held high and know you are a winner. Without sounding trite, others can see a failure far off and probably won’t care to deal with them. You’re only a failure if you believe you are one. Conduct that presentation with a sense of worth and a commanding presence and you should be able to sell anything.