Screen Capture Or Live Presentations?

If you have been involved in Internet marketing for a while, or for that matter just a few days, you can fail to have noticed that Video can play a major part in increasing your online presence.

Many people have tried in the past to create an online video, but I’m sure those who have tried will agree, that it is not as simple as some will have you believe. It’s just like anything else, it takes time and practice to get it right, and while I don’t think in all cases you need to produce a Hollywood type production, those who can produce a video with good basic video production techniques will succeed, while others are left behind in their wake.

Screen capture or Live Presentations

SCREEN CAPTURE – What do I mean by screen capture?… Basically it’s a method of recording the visual content of what ever you are doing live on the computer, and once the screen capture software is set up, it’s just a matter of clicking on record and you will start recording a video of what ever you want. Don’t forget you can also add a sound track and voiceover while your recording or later should you wish. This is probably the easiest way to get started with producing a video for viewing both on an internet web site, blog, or even to record for a CD or DVD

LIVE PRESENTATION – This has got to be the hardest of the 2 methods to get right, not only have you got to get the sound just right, you have to make sure you or who ever you are getting to do the live presentation, can actually pull it off.
I’m sure you have, or will see many Internet Marketers trying to do live video presentations themselves. Even those who are comfortable with live audiences such as at a seminar or workshop, just cannot quite cut the mustard when they stand or sit in front of a video camera. There is something that makes a video presenting or live video that is totally alien to most people, and that’s the fact that it’s the most unnatural thing you will ever have to do.

What I mean by that? – you may find yourself in a room alone with just a script to read from or teleprompter, a camcorder or webcam, and you have to speak to camera, just as if you are talking to someone else. It take time and practice, and I’m afraid it’s just a fact that most people simply will never be able to do it successfully, or to a degree that makes the viewer feel comfortable watching.

Recording the sound Live

It’s not always appropriate or necessary to record the sound track at the same time you produce the screen capture. Although many people seam to do this as standard practice, probably to save themselves time. It really is not good for the viewer to have to listen to anyone, no matter how interesting the topic or the person presenting, it’s really annoying to have to listen to all the umms and arrs. So if you can, I would always recommend you record the sound track separate to video.

Another trap that a lot of people fall into, is the belief that you should add the sound after you have recording the video track. This is in fact the hardest way to do it, it may take a little more planning, but the end result will be a much polished and better produced, more professional looking video by first recording the sound track, made up of the presenters voice, sounds effects and any background music.

By doing it in this order you will find the inclusion of still or moving video can easily be added to the audio content at just the right moment in time. At this stage any titles can also be added to enhance the presentation further.

5 Strategies For Delivering Presentations With Purpose and Passion

Public speakers have a tremendous responsibility to deliver their presentations effectively, with confidence and conviction. In order to deliver a successful presentation, the speaker needs to polish their presentation skills. Discovering strategy and tips to deliver your presentations will greatly enhance your presentation skills.

1.    Know the Purpose. Know why you have been asked to speak. What is the objective of the event? Be clear on the purpose before you prepare your presentation. Your presentation will be a lot more effective when you understand why your message is significant to the event or group.

2.    Prepare. Prepare. Prepare. A great presentation is not just going to fall out of the sky and proceed out of a speaker’s mouth. A speaker has to plan, prepare, research and practice their presentation. I like to stand in front of the mirror when I am preparing for a presentation. I want to see what natural or unnatural movements I might be making. I want to check my stance, my facial expressions and so on. Public speaking is a skill that has to be honed. The more the speaker presents, the better the presentation will become.

3.   Study. Take a look at very successful speakers. What is it about their style or technique that stands out or has an impact on you? How are they able to capture the attention of their audiences? Develop some of those successful presentation skills and tweak them to fit your unique style of presenting.

4.    Tell a story. Everyone has a story to tell. People love to hear stories they can either relate to or understand. Stories not only add to the impact of the presentation but will help the audience remember your message and hopefully you. Telling a personal story in your presentation helps you personalize the topic.

5.   Finish strong. End your presentation on a high note. Your closing should be as impactful as the start of your presentation. What do you want the audience to do? Is there a call of action? Avoid just ending your presentation with just, “Thank you for your time.” End with something positive and strong.

There are so many strategies to delivering your presentations with purpose and passion. Taking the time to hone your skills will help you communicate effectively so your audiences will actually listen, understand and act on your message. 

How Do You See What’s Missing When Negotiating? Negotiation Tip of the Week

When you negotiate, do you see what’s missing in the negotiation? Are you attuned to how words are pronounced per any hidden meanings they might possess? Too many times, too many negotiators miss vital clues when negotiating. Those missed clues could be missed opportunities that might lead to a better outcome.

The absence of evidence is not evidence of absence. That statement has been used to heighten the perspective that, just because we don’t know something exists doesn’t mean it doesn’t. In a negotiation, we must heighten our perspective for who may not be at the negotiation table that’s calling the shots. We must also be mindful of the person that represents herself as the decision maker and in reality, she’s a stand-in.

… and the dog didn’t bark. There are multiple questions that this situation could pose. Where was the dog? Should the dog have barked? Did someone do something to stop the dog from barking?

There are many reasons why you may not observe a piece of vital information that may be right in front of you when negotiating. To become more aware:

  1. Increase your situational awareness. That means you should mentally prepare yourself to be more attuned to what will occur during the negotiation. You will already have developed your negotiation plans highlighting the strategies and tactics you expect to employ before the negotiation, but you’ll also layer those plans with the obscene. The obscene can entail something that is so outlandish that you’d think it would never occur; good negotiators flourish in the outlandish in an attempt to get the other negotiator to flounder. So, don’t take this ploy lightly. Also, by employing this strategy, you’ll uncover hidden thoughts that might come up during the negotiation and/or thoughts that will lead you to higher thoughts.
  2. Have people on your team designated to observe certain aspects that occur during the negotiation. As an example, you can have someone listening to the words used to express spoken thoughts of the person with whom you’re negotiating. That person would also seek to determine how such words were positioned, along with inflections, to assess any hidden meanings contained in the words. That designee could also be tasked with assessing what was not said; what’s not said can have as much, if not more of an impact, on someone’s hidden meaning. That same individual might also observe the body language gestures displayed to determine how synchronized someone’s words and body language gestures are aligned, along with when synchronization did not occur (note: when words are not synchronized with body gestures, the words have a higher probability of being misleading.)
  3. In preparation for vital negotiations, make sure you’re well rested and hydrated. In any situation that may be infused with angst or anxiety, your physiology will play a key role in how you interact in the situation. Thus, being well rested and hydrated will allow you to think better and more clearly. To add to your magnification of focus, be sure not to eat foods that will make you lethargic.
  4. Slow down or speed up the pace at which you normally present and consume information. Doing so will alter the way you see and think. It will also alter the perspective of the other negotiator because he’ll be responding at rates you control.

There are a lot of moving pieces in a negotiation. Some are seen, inferred, and others are unseen and/or inferred. To gain a better grasp of the unseen, consider employing the steps above. You’ll see more of what’s missing in the negotiation, which will allow you to shine a light into the crevices in which the unseen hides. That will lead to more negotiation wins for you… and everything will be right with the world.

Remember, you’re always negotiating!